Veronica LeTourneau
Hiya! I’m a graphic designer living in New York City who enjoys pushing brand guidelines in digital design for non-profit organizations, e-commerce, and retail brands. If you’re looking for an enthusiastic designer ready to learn, please reach out!

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01 BLOCK PARTY PARTY

04/2023

CATEGORY: Print, Event, Motion Graphics, Wayfinding

PROGRAMS: Illustrator, After EffectsThe sales team at Poppin threw a light-hearted summer event to draw more people into their NYC showroom. Block Party Party was inspired by Poppin’s Block Party Lounge collection and the classic block parties around the city.

I was tasked with concepting the look-and-feel of the event, propping the space itself, and all design assets. The design was inspired by the modular furniture the event is named after with bright eye-catching summer colors that created a bold and engaging system that worked in print and motion.

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ADDITIONAL ASSETS

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