Veronica LeTourneau
Hiya! I’m a graphic designer based in New York City. I’ve worked primarily in digital design for non-profit organizations, e-commerce, retail brands, and most recently telemedicine. I approach design with an enthusiastic, playful, and above all else, empathetic lens to communicate a brand’s values.

Please feel free to reach out if you’re interested in working together or just want to chat!

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Résumé
01 BLOCK PARTY PARTY
04/2023

Digital welcome sign

CATEGORY: Print, Event, Motion Graphics, Wayfinding

PROGRAMS: Illustrator, After Effects
The sales team at Poppin threw a light-hearted summer event to draw more people into their NYC showroom. Block Party Party was inspired by Poppin’s Block Party Lounge collection and the classic block parties around the city.

I was tasked with concepting the look-and-feel of the event, propping the space itself, and all design assets. The design was inspired by the modular furniture the event is named after with bright eye-catching summer colors that created a bold and engaging system that worked in print and motion.



ADDITIONAL ASSETS
A-Frame wayfinding displayed in Poppin’s NYC Showroom lobby
Digital evergreen invite sent via email and also avaliable to print
Accompanying Eventbrite banner
Special cocktail menu


Digital food menu